It seems that the UK is copying the US in releasing a Board Game based upon the show.

Here are details of it on Amazon.  Available from 23rd October for £19.99

http://www.amazon.co.uk/Are-You-Smarter-Than-Year/dp/B000ULJE2E/ref=sr_1_1/026-4934835-0838039?ie=UTF8&s=toys&qid=1190571877&sr=8-1